If you are looking to promote yourself professionally using Social Media it is important you make sure to have a professional page. This should be a place where people can go to find out everything they need to know about upcoming projects, interviews and appearances. Use this space to connect with other people that may be helpful in gaining some recognition online. Promote yourself to those who have similar interests and build a strong network within your brand. Make sure that you know your audience and provide them with content that is appropriate as it relates to you professionally.In a previous blog post, we talked about the importance of a performers presence both on and off stage. (You can find that post by clicking HERE) Think of your professional page as being on stage and your personal account as being off stage. When using your personal account, it is OK to be a little more relaxed in regards to the content you post, but be mindful that this profile is also public. Sometimes people make the mistake of linking both accounts. Because anyone may be able to see what you put up at any time, you don't want to write anything that may damage your professional image.
Remember that you can change your privacy settings on any of these accounts to restrict who has access to your content. Always be mindful of who you are adding, especially when it comes to your professional pages. Make sure you include up to date contact information so that your fans have a way of getting in touch. Social Media is a very powerful networking tool. It allows us to connect and share ideas with people from around the world. As long as it is used properly the possibilities for it are endless.
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